OZ Media DigitalLocal SEO & AI SEO
SEO That Helps Your Business Get Found on Google, Maps and AI Search
OZ Media Digital helps Australian businesses build sustainable organic visibility through SEO, Local SEO, content, Google Business Profile optimisation and emerging AI search optimisation. We focus on attracting the right customers, not just more traffic.
SEO strategy and execution backed by 17+ years of digital marketing experience.
Search Has Changed. Your SEO Strategy Needs to Change With It.
Customers no longer discover businesses through traditional Google results alone. Today they can find you in all of these places.
Traditional SEO is still important, but visibility now extends beyond ten blue links on Google. Our approach considers traditional search, local search and emerging AI search visibility together.
Everything Working Together to Get You Found
No jargon and no guesswork. Here is what we do for your business each month.
SEO Strategy
We identify the services, locations and search opportunities most likely to generate qualified enquiries.
- Keyword opportunities
- Competitor research
- Search intent
- Priority service areas
- Content opportunities
Website SEO
We improve the parts of your website that influence how search engines understand and rank your content.
- Page optimisation
- Website structure
- Internal linking
- Metadata
- Technical SEO
- Indexing issues
Local SEO & Google Maps
Helping customers in your local market find your business.
- Google Business Profile optimisation
- Local search visibility
- Google Maps optimisation
- Local keyword tracking
- Location opportunities
- Competitor monitoring
SEO Content
Useful content based on what potential customers are actively searching for.
- Blog content
- Service-supporting content
- FAQs
- Search-focused content
- Content optimisation
- Existing content improvements
Authority & Backlinks
We build the signals that help search engines recognise your website as credible and authoritative.
- Relevant outreach and content placements
- Link and authority monitoring
- Competitor comparison
AI Search Visibility
We strengthen your visibility across emerging search experiences. No one can guarantee a mention in an AI answer, so we focus on giving your business the best chance of being understood and referenced.
- ChatGPT visibility
- Gemini visibility
- AI search monitoring
- Generative search optimisation
- Structured content
- Entity and topic authority
Review & Reputation Strategy
For local businesses, reviews play an important role in customer trust and local visibility.
- Review growth strategy
- Review request processes
- Competitor benchmarking
- Google review monitoring
Reporting & Insights
You should always understand what is happening and what it means for your business.
- Search visibility and rankings
- Google Maps visibility
- Website traffic
- Content performance
- Google Business Profile
- AI search visibility
- Enquiries and conversions (where tracking is available)
Three SEO Packages. One Clear Difference.
Every package includes strategy, Local SEO, content, authority building, AI search visibility and reporting. The difference is scale and depth.
SEO Essentials
Build strong SEO foundations and improve your local search visibility.
Best suited toSmall businesses targeting a defined local market.
Core inclusions:
- SEO strategy
- Up to 25 priority SEO keywords
- Keyword and competitor research
- Website SEO optimisation
- Approximately 1 SEO article per week
- Google Business Profile optimisation
- Monthly SEO reporting
See more inclusions
- Technical SEO monitoring
- Content publishing
- Backlink and authority building
- Google Maps visibility tracking
- Local SEO monitoring
- Review growth strategy
- Google Search Console monitoring
- Google Analytics monitoring
- AI search visibility tracking
- OZ Media Digital recommendations
SEO Growth
Increase local visibility, authority and qualified organic enquiries.
Best suited toEstablished businesses in more competitive markets, or targeting multiple services or locations.
Everything in SEO Essentials, plus:
- Up to 50 priority SEO keywords
- Approximately 2 SEO articles per week
- Increased backlink and authority building
- Expanded local SEO strategy
- Enhanced AI search optimisation
- Quarterly conversion and strategy reviews
See more inclusions
- Expanded competitor research
- More comprehensive on-page optimisation
- Priority suburb and location opportunities
- Content refresh strategy
- Review competitor benchmarking
SEO Authority + AI
Build stronger authority across Google, Maps and emerging AI search platforms.
Best suited toCompetitive industries, larger and multi-location businesses, and companies targeting broader geographic markets.
Everything in SEO Growth, plus:
- Up to 100 priority SEO keywords
- Advanced SEO strategy
- Approximately 4 SEO articles per week
- High-volume authority and backlink programme
- Advanced Local SEO
- Advanced AI search optimisation
See more inclusions
- Advanced technical SEO
- Expanded location strategy
- Advanced content refresh programme
- AI brand visibility monitoring
- Content designed for stronger topic authority
- Advanced competitor monitoring
- Quarterly conversion optimisation review
- Quarterly strategic SEO review
All prices are in Australian dollars and exclude GST. Want the complete technical breakdown? Request the detailed pricing guide.
See How the Packages Compare
A simple side-by-side view of what changes as you move up.
| Feature | SEO Essentials$695 + GST / month | SEO Growth$1,095 + GST / month | SEO Authority + AI$1,695 + GST / month |
|---|---|---|---|
| Priority SEO Keywords | 25 | 50 | 100 |
| SEO Strategy | Included | Included | Advanced |
| Technical SEO | Included | Enhanced | Advanced |
| SEO Content | 1 article/week | 2 articles/week | 4 articles/week |
| Authority Building | Included | Increased | Advanced |
| Local SEO | Included | Enhanced | Advanced |
| Google Business Profile | Included | Included | Included |
| Google Maps Tracking | Included | Included | Included |
| Review Strategy | Included | Enhanced | Enhanced |
| AI Search Visibility | Included | Enhanced | Advanced |
| Content Refresh | Basic | Included | Advanced |
| CRO Review | Not included | Quarterly | Quarterly |
| Reporting | Monthly | Monthly | Monthly |
| Strategy Review | As required | Quarterly | Quarterly |
Want to See Everything Included?
We’ve kept this page simple so you don’t need to decode SEO jargon.
If you’d like the complete breakdown of all three packages, request the detailed pricing guide. It’s sent straight to your inbox.
- SEO deliverables, content and technical optimisation
- Local SEO, Google Business Profile and backlink activity
- AI search visibility, reporting and reviews
- Exactly how the three packages differ
Email me the detailed SEO pricing guide
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Want to discuss which package suits your business? Book a free consultation.
SEO Without the Smoke and Mirrors
Plain-English SEO, focused on enquiries rather than vanity metrics.
Strategy Before Tactics
We first identify where the real search and commercial opportunities exist, rather than blindly producing content.
Visibility That Matters
We focus on searches connected to genuine customer demand, not meaningless traffic.
Transparent Reporting
You can see what is being worked on and how your search visibility is changing.
SEO + Conversion Thinking
Traffic is only part of the equation. We also look at whether your website makes it easy for visitors to become enquiries.
See it in action: a Lower North Shore physio clinic grew its Google reviews from 9 to 54 in 90 days by rebuilding its Google Business Profile, with no ad spend.
Read the case studyBe Visible Wherever Your Customers Are Searching
Search behaviour is changing. People increasingly discover businesses through Google Maps, AI-generated answers and conversational search alongside traditional Google results.
Traditional SEO
Your website, content and authority working to rank for the searches that matter.
Local SEO
Being found by customers in your area, on the map and in local results.
AI Search Visibility
Helping AI platforms understand and reference your business.
Built for Businesses That Rely on Being Found
SEO FAQ
Common questions about SEO
SEO is a medium-to-long-term growth strategy. Improvements to your Google Business Profile can show up quickly, but broader organic growth typically builds over months. How long it takes depends on your competition, your website's current authority and condition, your location, any previous SEO work, your existing content and what your competitors are doing. We don't promise rankings within a fixed timeframe.
No. No reputable SEO provider can guarantee a particular Google position, because search results depend on many factors outside anyone's control. We focus on what we can influence: improving your visibility, relevance and authority, and the number of qualified organic opportunities that reach your business.
SEO improves the visibility of your website in search results. Local SEO focuses on searches where location matters, including Google Maps and your Google Business Profile, such as "plumber near me" or "dentist Hornsby".
Yes. Google Business Profile optimisation and local visibility work are included in the packages where relevant to your business.
Yes. Every package includes SEO content, and the amount increases with the package: around one article a week in SEO Essentials, two in SEO Growth and four in SEO Authority + AI.
People increasingly find businesses through AI-powered search, including ChatGPT, Gemini and Google's AI results, as well as traditional search results. AI search optimisation helps structure and strengthen your content so your business has a better chance of being understood, referenced or discovered by these platforms. We can't guarantee that any AI platform will mention your business.
Generally, yes. We start with a technical assessment to confirm whether your existing website can support the strategy.
Not necessarily. We'll make recommendations if your website's structure, content, user experience or conversion issues are limiting SEO performance.
SEO Essentials suits smaller local businesses and businesses starting structured SEO. SEO Growth suits established businesses facing stronger competition. SEO Authority + AI suits businesses in competitive markets, larger geographic markets, or those seeking stronger topic and AI-search authority. If you're not sure, book a free consultation and we'll help you decide.
Not Sure Which SEO Package Your Business Needs?
Book a free consultation and we’ll look at your current website, search visibility and competition before recommending the appropriate level of SEO investment.
Based in Hornsby or on Sydney’s North Shore? See our local SEO page for Hornsby and North Shore businesses.
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