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Insights from the Suburban Business Summit 2025 Clicks are easy. Customers aren’t.  Behind every local business is a story but somewhere between hashtags, algorithms, and ad dashboards, that story is getting lost. In today’s world of digital marketing for local businesses, the pursuit of “clicks” (likes, followers, and impressions) often comes at the cost of something far more valuable: connection, trust, and genuine community. You can have the most followers, the best ads, a

In 2025, being visible on Google is more important than ever for Australian tradies. Whether you’re a plumber, electrician, or handyman, most clients now search for local services online before picking up the phone. If your business isn’t showing up when locals search for your trade, you’re missing out on jobs to competitors who are easier to find. The good news? You don’t need to spend a cent on ads to get noticed. Here’s how you can climb the Google ranks and win more local

Pay-per-click (PPC) advertising is a powerful tool for businesses looking to boost their online presence and drive targeted traffic. However, without the right approach, PPC campaigns can quickly become costly with little return. To truly achieve a strong return on investment (ROI), it’s essential to implement effective PPC campaign ideas that are strategic, data-driven, and tailored to your goals. Innovative PPC Campaign Ideas to Maximise Your ROI When planning your PPC camp

As we head toward 2025, one thing is clear: digital isn’t optional anymore for local businesses. In fact, 74% of brands consider digital transformation a top priority [1] . To help Australian small and medium-sized enterprises (SMEs) navigate this landscape, the upcoming Core Connect Business Summit in Hornsby will feature a panel of experts tackling exactly this challenge. Local business owners will hear from industry professionals – Susie , Limon , and Ina – on how to harn