A well-chosen digital marketing agency can make a significant difference to the growth of your business. For small business owners who are busy, time-poor or lack in digital marketing or technical expertise unsure where to begin, a digital agency brings strategy, consistency, and expert execution. At OZ Media Digital, we help small businesses get noticed online, attract better-quality leads, and convert more customers. We do this through a tailored mix of Google Ads, search engine optimisation (SEO), social media marketing, Local Area Marketing, website improvements, and more. Whether your service business is local, mobile, or online-only, we develop campaigns that deliver measurable growth, not just vanity metrics (likes, clicks, impressions, follows, comments, shares). Our approach is based on proven methods, tested over 15+ years working with businesses just like yours. We cut through the marketing jargon and focus on what actually gets results.

Budgets vary depending on your goals, industry, and how quickly you want to grow. But you don’t need tens of thousands to get started, especially with a smart, phased approach. At OZ Media Digital, we work with small businesses of all sizes. Some clients start with just $500 to $1,000 per month in ad spend, while others invest $3,000 or more across multiple channels. We also offer flexible consulting and coaching packages if you’d prefer to learn the ropes yourself. What matters most is that every dollar spent is accountable and tied to a clear outcome. We’ll help you set realistic goals for your budget and scale as the results come in.

Absolutely. We specialize in making smaller budgets work smarter. We tailor targeted campaigns on Google and Meta that prioritize value, ensuring you see real growth without overspending.

The right digital marketing agency should offer services that are practical, flexible, and suited to your current stage of business. At a minimum, you should expect strategy, implementation, reporting, and advice that feels relevant, not generic. OZ Media Digital offers: Google Ads and Paid Media Campaigns SEO and Local Area Marketing Social Media Management and Advertising Website Development and Conversion Optimisation Email Marketing and CRM Setup Content Creation and Marketing Funnels We don’t offer every service under the sun. We focus on what works best for service-based businesses looking to grow sustainably. You can choose to start with one channel, like Google Ads, or we can build a comprehensive plan depending on your budget and goals.

It depends on the strategy, your starting point, and how competitive your industry is, but here’s a general idea. If we’re running Google Ads or paid campaigns, you could start seeing leads within a few days of launch. These campaigns are ideal for generating quick wins and testing different offers or messages. SEO and content marketing take longer, usually three to six months, but they help build long-term visibility and reduce your reliance on paid ads. Website changes and landing page improvements can also deliver an immediate bump in conversions if you’re already getting traffic. We’ll always be upfront about timelines and set realistic expectations so you understand when and how results are likely to come in.

We keep things simple and transparent. Depending on your package, monthly activities include optimising your Google and Meta ads, creating engaging social content, enhancing your SEO, monitoring local marketing performance, and providing easy-to-understand reports.

Yes. You’ll always deal with me (Isuru de Silva - Founder) or a senior strategist, not a rotating list of account managers or juniors. I will personally oversee all my client projects regardless of the budget. We believe good communication is the foundation of good results. With OZ Media Digital, you’re not just another number in a large agency roster. We work closely with you, offering regular updates, honest advice, and strategic guidance at every stage. You’ll know who’s working on your account, what they’re doing, and why they’re doing it.

We track everything, and more importantly, we explain it in plain English. Depending on your service, we’ll report on key metrics such as leads, phone calls, website visits, conversion rate, return on ad spend (ROAS), and cost per enquiry. But we also focus on the big picture: is your marketing helping you grow sustainably? Each month, we’ll send you a clear performance summary. No over inflating numbers. No confusing charts or jargon. Just the data you need to make good decisions and stay on track.

When choosing a digital marketing agency, look for one that understands your industry, has a track record of success, and communicates clearly. Many small business owners feel overwhelmed by agencies that over-promise and under-deliver. At OZ Media Digital, we start with a free strategy session to understand your business and goals. We’ll walk you through what’s working, what’s missing, and what can be improved without jargon or pressure. Our long-term clients stay with us because we’re honest, practical, and committed to delivering real outcomes. It’s not just about fancy dashboards or creative ideas. It’s about helping you get more enquiries, more bookings, and more sales.

We understand that business circumstances change, which is why we offer flexibility. Most of our services are on a month-to-month basis, so you can pause or stop at any time with no hidden penalties. We’ll make the transition as smooth as possible and give you access to any assets or accounts we’ve worked on. Our goal is to be your long-term growth partner, not to hold your business hostage with restrictive contracts.

No. We offer flexible arrangements that suit your business. While digital marketing does best with consistency, you're always free to adapt your service plan or pause as your business needs change. Our results speak louder than contracts. Having said that we do offer discounts and payment options for longer term contracts. That's a way of thanking you for trusting us with your business.

Campaigns can underperform could have one or more of the following issues: 1. Poor targeting If your Google Ads keywords or Meta audience settings are too broad (or too vague), you’ll end up spending money on clicks from people who were never likely to convert. Focus on high-intent keywords like “bookkeeping services for tradies” rather than broad terms like “bookkeeping”. In Meta, refine your audience by using interests, behaviours, or even lookalikes based on your existing customers. 2. Weak or unclear ad copy Even if you’re targeting the right people, your message needs to connect. Is your ad headline clear and benefit-driven? Are you speaking to a problem your audience actually cares about? Make sure your copy answers the question: “Why should someone click on this instead of scrolling past?” Use plain language and include one clear call-to-action. 3. Wrong platform or campaign type You might be advertising on the wrong channel for your audience. For example, Google Ads works best when people are actively searching for your service, while Meta Ads are more effective for awareness, retargeting, and impulse-based offers. If you're running conversion campaigns on Meta with no warm audience built, or targeting search keywords with no intent, the setup might be misaligned with your goal. 4. Low-converting landing pages Even if your ads are working, a poor landing page can destroy your results. Make sure the page is fast to load, mobile-optimised, and focused on one clear action (e.g. “Book a call” or “Request a quote”). Include testimonials, trust signals, a short headline, and a form above the fold. A great ad paired with a weak page is like pouring water into a leaking bucket. 5. No conversion tracking Without proper tracking, you can’t tell what’s working. Set up Google Analytics (GA4), Google Tag Manager, and Meta Pixel with conversion events such as contact form submissions, phone clicks, or bookings. This allows you to optimise your campaign based on actual outcomes not just clicks or impressions. 6. Budget spread too thin across too many ad sets This is especially common in Meta Ads. If your budget is spread across too many campaigns or ad sets, none of them will gather enough data to optimise. It's better to start small, test a few variations properly, and scale what works. Consolidate your efforts to focus on quality over quantity. We recommend to start with a full audit to uncover what’s going wrong. Fixing even just two or three of these areas can dramatically improve your campaign results. If you’re unsure where the bottleneck is, we’re happy to take a look and give you a clear breakdown. We’ve seen hundreds of accounts and once we know where the gaps are, we can rebuild your campaigns to work smarter, not harder. Want clarity on what’s going wrong with your ads — and how to fix it? Book your free audit session now. You’ll get practical feedback and clear next steps.

The simple answer is there’s no fixed rule. But most of our clients begin with an ad spend between $500 and $2,000 per month on each platform. Google Ads usually costs more per click because the leads are highly targeted. Meta Ads tend to be more cost-effective for reach and retargeting. The key isn’t just how much you spend. It’s how well it’s spent. We focus on quality over quantity. A well-structured campaign with a $750 budget can outperform a poorly managed one with $5,000. We’ll work with whatever you’re comfortable investing and scale up only when the results justify it. Curious what your budget could achieve? Book a free, no-obligation 1-on-1 strategy session to talk through the options

The good news is that Google Ads can start delivering impressions, clicks, and even leads within the first few days of launching. However, the real performance comes after 2 to 4 weeks of data gathering, testing, and optimisation. It's not just about turning ads on it's about constantly improving them based on results. Meta Ads tend to take a little longer to refine because you’re working with colder audiences. That said, they can generate fast results when retargeting warm traffic or promoting irresistible offers. In both cases, the longer we run your campaigns and collect data, the more efficiently we can spend your budget. Marketing is a momentum game — and smart testing upfront leads to better outcomes down the track. Want a realistic timeline for your business? Let’s map it out together. Book a free, no-obligation 1-on-1 meeting with us by clicking the link below.

Both platforms offer unique advantages, but they serve very different purposes. Google Ads targets people who are actively searching for something like “plumber in Hornsby” or “accountant for small business Sydney”. These users already have intent. They know what they want, and they’re ready to take action. That’s why Google Ads is powerful for lead generation, especially for service-based businesses. Meta Ads (including Facebook and Instagram) are different. They don’t wait for people to search they place your business in front of users based on their interests, behaviours, and demographics. This is perfect for building awareness, retargeting website visitors, or staying top-of-mind in a crowded market. In truth, most successful campaigns use a combination of both. One captures demand, the other builds it. We’ll help you work out the right mix for your goals and budget. Want help choosing the best platform for your business? Schedule a free, no-obligation 1-on-1 meeting to chat about any questions you have or your marketing goals.

We take a full-service approach to paid advertising, because that’s what delivers the best results. When you work with us, you’re not just getting someone to click buttons you’re getting a team that thinks strategically about your business goals. Here’s what’s included: Keyword and audience research Campaign planning and structure Ad copywriting and creative testing Setup and launch of Google or Meta Ads Daily and weekly optimisation Performance tracking and monthly reports Landing page recommendations (or development, if needed) We also make sure your tracking is set up correctly from day one, so you can see exactly where your leads are coming from. Interested in seeing how this would work for you? Book a free session and we’ll walk you through it.

We offer both, because every business is at a different stage. If you're just starting out and want a professional setup done right including keyword research, campaign structure, tracking, and ad copy we can do a one-time build with a clear handover. This is ideal if you or someone in your team wants to manage the ads in-house but needs a strong foundation. On the other hand, if you’re looking for long-term growth and prefer to have a team monitor, optimise, and improve your campaigns week-to-week, then ongoing management is the better choice. This includes regular testing, refining ad creatives, adjusting bids, improving landing pages, and detailed monthly reporting so your ads keep getting better over time. Whichever option you choose, we always begin with a strategy session to understand your goals and match the service to your needs not the other way around. Not sure what level of support is right for you? Let’s talk through it in a free strategy session and we’ll give you an honest recommendation based on your goals and capacity.

Retargeting allows you to show ads to people who have already interacted with your brand — whether that’s visiting your website, clicking on a previous ad, engaging with your Instagram page, or even adding something to their basket but not checking out. These people already know who you are, which means they’re much more likely to take action with a small nudge. You can run retargeting campaigns through both Google Ads (using the Display Network or YouTube) and Meta Ads (Facebook and Instagram). For example: Someone visits your website and leaves without contacting you. A few days later, they see an ad offering a free consultation or special offer. A user watches 50% of your video on Instagram. You can show them a follow-up testimonial ad or a client success story. Someone downloads a guide but doesn’t book a call. You can retarget them with an ad reminding them to take the next step. To get started with retargeting, you’ll need to: Install the Meta Pixel and/or Google Tag on your website Set up custom audiences Create specific ad creatives designed to re-engage rather than sell cold It’s not difficult, but it does need to be done properly to avoid wasted spend and messy data. If you’d like help setting it up or want to explore how retargeting could work in your industry, book a free session today and we’ll show you what’s possible.

PPC and SEO each play a different role and deciding between them depends on your goals, timelines, and how quickly you need results. PPC (Google Ads and Meta Ads) is ideal if you want to start generating leads fast. You can be visible to the right people within days. It’s perfect for launching a new business, promoting a time-sensitive offer, or simply testing what works. SEO, on the other hand, takes time. It’s a slower build, but once you rank well organically, the traffic is consistent and free. It’s the smarter long-term strategy if you want to reduce your dependence on ad spend. We often recommend starting with PPC to gain fast traction, while gradually building up your SEO. That way, you get both short-term wins and long-term growth. Not sure which path to take? Not sure which is right for your business? Book your free strategy session and we’ll map out the best approach based on your goals, industry, and where you are right now. No pressure, just clear advice from someone who’s been in the game for over 15 years.

No ethical marketer or an agency can guarantee specific results and if they do, you should run the other way. Why? Because ads don’t operate in a vacuum. Your results depend on the competitiveness of your industry, the strength of your website or landing page, your offer, your reviews, your pricing, and your audience. What we can guarantee is transparency, strategic thinking, and continuous optimisation. We don’t just “set and forget” your campaigns. We test, measure, refine, and adjust until we’re getting you the best return possible. Want to know what’s realistic for your business and budget? Book a free review session with us today via clicking the button below.

We handle the full process of your PPC campaign from strategy and copywriting to campaign setup, daily management, testing, and reporting. We also provide landing page guidance to ensure your ads convert as effectively as possible. Do you want us to review your PPC campaign set up? Click the button below to book a (no obligation) free strategy call now and we’ll walk you through how it works.

We use a combination of tools to track every stage of your campaign, from the first click to the final conversion. Here's how we do it: Google Analytics (GA4) to monitor website traffic, bounce rates, and user behaviour, Meta Pixel to track actions taken after someone clicks on your Facebook or Instagram ad, Google Tag Manager for setting up advanced events like form submissions, phone clicks, downloads, or button interactions, Call tracking if you're receiving leads via phone, so we can tie calls back to specific ads, Conversion tracking setup in both Google and Meta Ads dashboards to measure leads, sales, bookings, and more. But beyond the tech, we focus on giving you clarity. Every month, we provide a performance summary that shows you: How many leads you got, Where those leads came from, How much each lead cost, What’s improving — and what needs attention. Want to feel confident your marketing is actually working? Book your free tracking review session here, and we’ll show you exactly what’s being tracked — and what’s missing.