Digital Marketing

The OZ Media Digital Playbook for Local Service Businesses Cheerful cartoon character surrounded by social media icons, embodying the vibrant world of online engagement and connectivity. If you're a smash repairer, accountant, gym owner, dentist, yoga studio or physiotherapist, here's the plain truth. 90% of local businesses use social media marketing, with 78% relying on it to drive revenue. Yet most content fails—not because "social is dead", but because it's random, generi

Whether you’re a plumber, electrician, or handyman, most clients now search for local services online before picking up the phone. If your business isn’t showing up when locals search for your trade, you’re missing out on jobs to competitors who are easier to find. The good news? You don’t need to spend a cent on ads to get noticed. Here’s how you can climb the Google ranks and win more local work - without paying for advertising. Why Google Business Profile (GBP) Is Still Ki

Pay-per-click (PPC) advertising can be one of the fastest ways for a small business to generate leads and enquiries online. But it’s also one of the easiest ways to waste money if it’s set up without a clear strategy. Many small business owners invest in paid ads without a clear plan, which is why PPC advertising strategies for small businesses that deliver real ROI must be built around clarity, intent, and measurable outcomes rather than guesswork. The problem usually isn’t

A proud small business owner sets up her Open sign, ready to welcome customers into her store. Last year at the Core Connect Business Summit, we sat down with Susie, Limon, and Ina and talked about where digital marketing was heading for local businesses. A lot of what they said at the time has now come true and some of it has moved even faster than any of us expected. So this year, we thought it was time to go back and look at everything we covered, see what’s actually happe