PPC (Pay-Per-Click)

Pay-per-click (PPC) advertising can be one of the fastest ways for a small business to generate leads and enquiries online. But it’s also one of the easiest ways to waste money if it’s set up without a clear strategy. Many small business owners invest in paid ads without a clear plan, which is why PPC advertising strategies for small businesses that deliver real ROI must be built around clarity, intent, and measurable outcomes rather than guesswork. The problem usually isn’t

A proud small business owner sets up her Open sign, ready to welcome customers into her store. Last year at the Core Connect Business Summit, we sat down with Susie, Limon, and Ina and talked about where digital marketing was heading for local businesses. A lot of what they said at the time has now come true and some of it has moved even faster than any of us expected. So this year, we thought it was time to go back and look at everything we covered, see what’s actually happe

Running Google Search ads as a buyers agent in Australia isn’t easy. From skyrocketing competition and tricky keyword choices to local targeting, compliance rules, and costly mistakes from inexperience, the challenges are real. Discover the key pitfalls buyers agents face with Google Ads—and how to overcome them for better leads and stronger ROI.