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PPC (Pay-Per-Click)
Master the art of PPC advertising across Google, Bing, and social platforms. Discover keyword tactics, ad copy tips, and optimisation strategies to drive traffic and maximise ROI.


Embracing Digital Transformation for Local Businesses in 2025
As we head toward 2025, one thing is clear: digital isn’t optional anymore for local businesses. In fact, 74% of brands consider digital transformation a top priority [1] . To help Australian small and medium-sized enterprises (SMEs) navigate this landscape, the upcoming Core Connect Business Summit in Hornsby will feature a panel of experts tackling exactly this challenge. Local business owners will hear from industry professionals – Susie , Limon , and Ina – on how to harn

Isuru De Silva
Oct 257 min read


Overcoming Challenges for Buyers Agents in Google Search Ads in Australia
Running Google Search ads as a buyers agent in Australia isn’t easy. From skyrocketing competition and tricky keyword choices to local targeting, compliance rules, and costly mistakes from inexperience, the challenges are real. Discover the key pitfalls buyers agents face with Google Ads—and how to overcome them for better leads and stronger ROI.

Isuru De Silva
Apr 173 min read
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